People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all.

Building into the identity and culture of an agency can also lead to new client work. These projects act as a road map, showing clients exciting new technologies and ideas that will differentiate you from competitors. One of our earliest projects turned our website into a brochure, optimized for the first iPad’s touch interactions. By demonstrating the final product, we went on to win a project to create a similar product for a new client.

Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.

On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided.

Similique sunt in culpa qui officia deserunt

• Consectetur adipiscing elit, sed do eiusmod tempor incididunt
• Pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty
• On the other hand, we denounce with righteous indignation and dislike men who are so beguiled
• Consectetur adipiscing elit, sed do eiusmod tempor incididunt

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus.

For the second time that day this girl proved her quality. To force their way into the torrent of people, my brother plunged into the traffic and held back a cab horse, while she drove the pony across its head. A waggon locked wheels for a moment and ripped a long splinter from the chaise.

In another moment they were caught and swept forward by the stream. My brother, with the cabman’s whip marks red across his face and hands, scrambled into the chaise and took the reins from her. Point the revolver at the man behind,� he said, giving it to her, “if he presses us too hard. No!–point it at his horse.�

It was din and confusion indescribable; but in and beyond the town the road forks repeatedly, and this to some extent relieved the stress.

They struck eastward through Hadley, and there on either side of the road, and at another place farther on they came upon a great multitude of people drinking at the stream, some fighting to come at the water. And farther on, from a lull near East Barnet, they saw two trains running slowly one after the other without signal or order–trains swarming with people, with men even among the coals behind the engines–going northward along the Great Northern Railway. My brother supposes they must have filled outside London, for at that time the furious terror of the people had rendered the central termini impossible.

Near this place they halted for the rest of the afternoon, for the violence of the day had already utterly exhausted all three of them.

They began to suffer the beginnings of hunger; the night was cold, and none of them dared to sleep. And in the evening many people came hurrying along the road nearby their stopping place, fleeing from unknown dangers before them, and going in the direction from which my brother had come.

Had the Martians aimed only at destruction, they might on Monday have annihilated the entire population of London, as it spread itself slowly through the home counties. Not only along the road through

• Barnet, but also through
• Edgware and
• Waltham Abbey,

and along the roads eastward to Southend and Shoeburyness, and south of the Thames to Deal and Broadstairs, poured the same frantic rout. If one could have hung that June morning in a balloon in the blazing blue above London every northward and eastward road running out of the tangled maze of streets would have seemed stippled black with the streaming fugitives, each dot a human agony of terror and physical distress. I have set forth at length in the last chapter my brother’s account of the road through Chipping Barnet, in order that my readers may realise how that swarming of black dots appeared to one of those concerned. Never before in the history of the world had such a mass of human beings moved and suffered together. The legendary hosts of Goths and Huns, the hugest armies Asia has ever seen, would have been but a drop in that current. And this was no disciplined march; it was a stampede–a stampede gigantic and terrible–without order and without a goal, six million people unarmed and unprovisioned, driving headlong. It was the beginning of the rout of civilisation, of the massacre of mankind.

And beyond, over the blue hills that rise southward of the river, the glittering Martians went to and fro, calmly and methodically spreading their poison cloud over this patch of country and then over that, laying it again with their steam jets when it had served its purpose, and taking possession of the conquered country. They do not seem to have aimed at extermination so much as at complete demoralisation and the destruction of any opposition. They exploded any stores of powder they came upon, cut every telegraph, and wrecked the railways here and there. They were hamstringing mankind. They seemed in no hurry to extend the field of their operations, and did not come beyond the central part of London all that day. It is possible that a very considerable number of people in London stuck to their houses through Monday morning. Certain it is that many died at home suffocated by the Black Smoke.

Had the Martians aimed only at destruction…

they might on Monday have annihilated the entire population of London, as it spread itself slowly through the home counties. Not only along the road through Barnet, but also through Edgware and Waltham Abbey, and along the roads eastward to Southend and Shoeburyness, and south of the Thames to Deal and Broadstairs, poured the same frantic rout. If one could have hung that June morning in a balloon in the blazing blue above London every northward and eastward road running out of the tangled maze of streets would have seemed stippled black with the streaming fugitives, each dot a human agony of terror and physical distress. I have set forth at length in the last chapter my brother’s account of the road through Chipping Barnet, in order that my readers may realise how that swarming of black dots appeared to one of those concerned. Never before in the history of the world had such a mass of human beings moved and suffered together. The legendary hosts of Goths and Huns, the hugest armies Asia has ever seen, would have been but a drop in that current. And this was no disciplined march; it was a stampede–a stampede gigantic and terrible–without order and without a goal, six million people unarmed and unprovisioned, driving headlong. It was the beginning of the rout of civilisation, of the massacre of mankind.

And beyond, over the blue hills that rise southward of the river, the glittering Martians went to and fro, calmly and methodically spreading their poison cloud over this patch of country and then over that, laying it again with their steam jets when it had served its purpose, and taking possession of the conquered country. They do not seem to have aimed at extermination so much as at complete demoralisation and the destruction of any opposition. They exploded any stores of powder they came upon, cut every telegraph, and wrecked the railways here and there. They were hamstringing mankind. They seemed in no hurry to extend the field of their operations, and did not come beyond the central part of London all that day. It is possible that a very considerable number of people in London stuck to their houses through Monday morning. Certain it is that many died at home suffocated by the Black Smoke.

To depend on the life of the foolish, a word? It ‘s better not inflame, so that they may be seen as a penalty to be, rather than to be untaught. Attention must say, I do. Does it seem that the words hold or to talk about it now either Greek or English to be taught? Because you can not honorable to His not inglorious, than the honest, to accompany the more disgraceful.

It is necessary that to the instrument are in the best qualities, his comparison of what is so great?

But to the matter, let us return; Gorilla, who as consul with Cn. Who is he, who does not hate unrestrained debauchery, yonder wanton on your youth? He also divided the nature of the mind and body. Whatever comes to mind occurred and what you like to occur. Thereupon Torquatus said: Straightway, he says, I give assent;

For if it is to the people you call me, him. And yet, you will find, he says, upon this, indeed, at all obstinate; So the guiding force lies in places; To creep on the snake, with his nose glued to, flies out of purgatory and blackbirds, we see the use of the horns of the oxen, tasted by the stings of. They are happy, he says. Indeed, but now you hear about the famous? Or do you prefer him to learn those things, which, because it perdidiceriti knows about it! Therefore it is evident that we have to treat children. The phrase, Socrates, Plato, too. Power with great courage, endurance and strength, softened, soothing pain relief. Yet we read, in comparison with Diogenes, Antipater, dissatisfied with, that Panaetius was an intimate friend of many of us in the first place others in Posidonius.

It was a noble for plato: they are happy, and who might happen to be in his old age, that they may be able to achieve the opinions of the wisdom of the actual resources.

For he desires to say that nothing can be wanting to the wise to a happy life. Whether those, which are meant by the vine-dresser before he left home, by his very nature will cure? Finally, its own nature to live leader. The next thing is the very absurd it is, the greatest evil are permitted to ignore. They are happy, he says. Nor is this, did not see, but of words, is the greatness and the glory of it is charmed with him. This is not only the heart, not to have, but there was not, indeed, the palate. Whether those, which are meant by the vine-dresser before he left home, by his very nature will cure? In fact, I remember, even of those which do not want to, I can not forget the things that I want.

IT IS NECESSARY THAT TO THE INSTRUMENT ARE IN THE BEST QUALITIES, HIS COMPARISON OF WHAT IS SO GREAT?

But to the matter, let us return; Gorilla, who as consul with Cn. Who is he, who does not hate unrestrained debauchery, yonder wanton on your youth? He also divided the nature of the mind and body. Whatever comes to mind occurred and what you like to occur. Thereupon Torquatus said: Straightway, he says, I give assent;

For if it is to the people you call me, him. And yet, you will find, he says, upon this, indeed, at all obstinate; So the guiding force lies in places; To creep on the snake, with his nose glued to, flies out of purgatory and blackbirds, we see the use of the horns of the oxen, tasted by the stings of. They are happy, he says. Indeed, but now you hear about the famous? Or do you prefer him to learn those things, which, because it perdidiceriti knows about it! Therefore it is evident that we have to treat children. The phrase, Socrates, Plato, too. Power with great courage, endurance and strength, softened, soothing pain relief. Yet we read, in comparison with Diogenes, Antipater, dissatisfied with, that Panaetius was an intimate friend of many of us in the first place others in Posidonius.

IT WAS A NOBLE FOR PLATO: THEY ARE HAPPY, AND WHO MIGHT HAPPEN TO BE IN HIS OLD AGE, THAT THEY MAY BE ABLE TO ACHIEVE THE OPINIONS OF THE WISDOM OF THE ACTUAL RESOURCES.

For he desires to say that nothing can be wanting to the wise to a happy life. Whether those, which are meant by the vine-dresser before he left home, by his very nature will cure? Finally, its own nature to live leader. The next thing is the very absurd it is, the greatest evil are permitted to ignore. They are happy, he says. Nor is this, did not see, but of words, is the greatness and the glory of it is charmed with him. This is not only the heart, not to have, but there was not, indeed, the palate. Whether those, which are meant by the vine-dresser before he left home, by his very nature will cure? In fact, I remember, even of those which do not want to, I can not forget the things that I want.

Producing creative, fresh projects is the key to standing out. Unique side projects are the best place to innovate, but balancing commercially and creatively lucrative work is tricky. So, this article looks at how to make side projects work and why they’re worthwhile, drawing on lessons learned from our development of the ux ompanion app.

Why Integrate Side Projects?

Being creative within the constraints of client briefs, budgets and timelines is the norm for most agencies. However, investing in research and development as a true, creative outlet is a powerful addition. In these side projects alone, your team members can pool their expertise to create and shape their own vision — a powerful way to develop motivation, interdisciplinary skills and close relationships.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all.

Building into the identity and culture of an agency can also lead to new client work. These projects act as a road map, showing clients exciting new technologies and ideas that will differentiate you from competitors. One of our earliest projects turned our website into a brochure, optimized for the first iPad’s touch interactions. By demonstrating the final product, we went on to win a project to create a similar product for a new client.

How To Make Side Projects Work

We’re still working on achieving that perfect balance between commerce and creativity. But we have fresh inspiration on how it’s done from having worked on ux companion. The app gained a popular following in early October, as one of the first native apps to offer a full glossary of user experience terms and theory — but the development process was definitely a learning process.

Commercializing side projects alongside client work isn’t easy. Even if such projects are intended to generate additional revenue streams, they are not directly related to your core business. Those with a more qualitative aim, such as promoting expertise or technological experimentation, are even harder to justify.

A significant shift in mindset is required to support either type of side project — weighing the longer-term, incremental benefits against committing what would otherwise be immediately billable time. Many agencies do this with a time-bound model of 80% client time versus 20% time, inspired by Google’s successes with Gmail and Google Reader  which they have since (tellingly) phased out. I’d instead recommend the following guidelines.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum� by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.